News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

58 minutes ago in Sports

Wednesday Sports Minute

Fresh
brewers

Clippers keep pressure on Thunder, Knicks top Nets, Cards shut down Brewers, and more.

1 hour ago in Sports

Phelps’s return to swimming shrugged off by fellow Olympians

Fresh
phelps

The news that Michael Phelps was returning to the pool with an eye toward the 2016 Olympics was greeted with a big yawn by fellow swimmers.

1 hour ago in National

Senators press Delphi on GM recalls

Fresh
gm

Lawmakers probing how GM used faulty ignition switches are turning their scrutiny to the supplier of the part, Delphi Automotive.

1 hour ago in National

Obama to announce $600M job training initiative

Fresh
obama

The plan is part of an effort launched in the State of the Union speech to act in the absence of a consensus from a divided Congress.

1 hour ago in National

New poll shows Americans increasingly prefer Democrats on healthcare

Fresh
obamacare

Americans increasingly think Democrats have a better plan for healthcare than Republicans, according to a new poll.