News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment, Sports

Dominos delivery guy crashes Legion of Boom photo shoot

lob

For a 20-year-old pizza shop employee, this was 10 of the best minutes of his life.

in Sports, Viral Videos

Porcupine predicts Super Bowl winner

24-overlay2

He's been right the last three years. Can Teddy Bear the porcupine go four-for-four?

in Sports, Viral Videos

Key & Peele East/West Bowl Player Introductions Part 3

18-overlay3

More hilarious player introductions - this time including actual NFL players.

in Sports

Lawmaker again takes aim at NFL tax status

nfl

Days before the Super Bowl, a lawmaker is again sponsoring a bill that would punt the NFL's tax exemption.

in Sports

Murder trial of ex-Patriot Hernandez set to start

hernandez

Massachusetts prosecutors will seek to prove he fatally shot a semi-professional football player in 2013.