News

‘Peeps’ coming to a big screen in marshmallow movie

‘Peeps’ coming to a big screen in marshmallow movie

PEEPS:Everyone's favorite Easter basket staple is heading to the big screen. Photo: Associated Press

Director Adam Rifkin is planning to develop a movie based on marshmallow candy treats, Peeps.

The Detroit Rock City filmmaker secured film and TV rights to the Easter basket staples from Pennsylvania-based candy company Just Born, according to Deadline.com.

Rifkin will pen the screenplay, which will be in the same vein as the animated mega-hit “The Lego Movie,” and features the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

Originally created in 1952, the Just Born company earns $2 billion from the baby chick and bunny-shaped Peeps each year in the U.S.

Recent Headlines

in Sports

MLB: 4 Royals elected All-Star starters

joseallstar

Houston second baseman Jose Altuve passed Kansas City's Omar Infante in the final days of voting, leaving four Royals as starters for the All-Star Game.

in Lifestyle

RETAIL THERAPY: Amazon plans massive ‘Prime Day’ to celebrate 20th birthday

24-overlay3

The online retail giant plans to celebrate two decades of deals and two-day shipping with "more deals than Black Friday."

in Sports

Serena downs Venus to reach Wimbledon quarters

serenawimbledon

A contest featuring the sisters, who between them have hoisted the Rosewater Dish 10 times, should have been a blockbuster but turned out to be yet another awkward anti-climax.

in National

Postal carriers getting a panic button

10-overlay3

It used to be that mail carriers had to just contend with dogs and weather but a rise in other work-related dangers has pushed the postal service to adopt new technology.