More schools are mixing beer, football at stadiums

More schools are mixing beer, football at stadiums

COLLEGE FOOTBALL: North Texas, SMU and Troy University will begin beer sales to the general public this season. Photo: Associated Press

ERIC OLSON, AP College Football Writer

Walk through the tailgate area at a college football stadium, and beer drinking is as common a sight as fans adorned in jerseys of their favorite players.

A growing number of schools are bringing the party inside, opening taps in concourses that traditionally have been alcohol-free zones.

North Texas, SMU and Troy University will begin beer sales to the general public this season. They’re among 21 on-campus football stadiums where any fan of legal age can grab a brew. That’s more than twice as many as five years ago.

Most schools continue to keep alcohol restricted to premium seating areas, if they allow it at all.

But offering alcohol is increasingly attractive for some campuses, especially for cash-strapped athletic departments outside the Power 5 conferences. Those schools, especially, are looking for ways to keep fans coming to stadiums instead of sitting at home or at sports bars.

Recent Headlines

in Black Friday, Lifestyle

Three ways to curb holiday spending


Ah, the holidays. A time to get together, celebrate with family and make questionable life choices.

in Black Friday, National

History of the holiday: Thanksgiving


Thanksgiving celebrations date back to the first European settlements in America, but it wasn't until the 1860s that it was declared a national holiday.

in Black Friday, National

WATCH: How holiday shopping can help charities


In the frenzy of holiday shopping, consumers are doing more than getting great deals, they’re also using coupons to help raise money for a number of worthy causes.

in Black Friday, National

Thanksgiving getaway: Cheap gas, high security


Millions of Americans embarked on their annual Thanksgiving travels on Wednesday, with security at airports, New York City's parade festivities and other venues expected to be heightened amid jitters after the Paris attacks.

in Lifestyle

SPECIAL SECTION: Thanksgiving, Black Friday & more


Check out the latest shopping tricks, turkey tips, and Black Friday ads.