News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Lifestyle, National

Google is dropping fat stacks of cash in Washington

google

Google's growing investment in lobbying highlights its expanding presence as it fights antitrust battles and grows its business into new areas such as broadband and self-driving cars.

in National, World

Prosecutor: Boston bomber’s attack ‘essence of terror’

bostonfinishline

Jurors in the trial of Boston Marathon bomber Dzhokhar Tsarnaev will decide what his punishment should be: life in prison or the death penalty.

in Lifestyle

Kraft giving Mac & Cheese a makeover

macandcheese

Starting in January, Kraft says its mac and cheese will be colored with paprika, annatto and turmeric.

in Music, Lifestyle

You can smoke in Willie Nelson style

willienelson

The music legend is preparing to release Willie Weed.

in Sports

NBA: Watch the top 10 plays of the season

24-overlay5

Some of the year's biggest dunks and best shots.