News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Sports

Panthers’ Alexander banned 10 games for doping

Fresh
alexander

DE Frank Alexander, who missed the first four games of this season due to a previous violation of the policy, won't return until mid-December.

in Sports

Giants sink Pirates in NL Wild Card playoff

Fresh
giants1

A four-hit shutout by Madison Bumgarner and a grand slam by Brandon Crawford carried the Giants to an 8-0 win.

in Sports

Thursday’s Sports Minute

Fresh
giants

Here is a look at the sports news making headlines today, Thursday, Oct. 2.

in National, World

U.N.: Islamic State committing ‘staggering’ crimes

Fresh
isis

Insurgents in Iraq have carried out mass executions, abducted women as sex slaves, and used child soldiers, a new report says.

in National

U.S. delays plans to replace Healthcare.gov site

Fresh
obamacare

The U.S. government has shelved plans to move the HealthCare.gov insurance website to a new host.