News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Sports

This weekend’s sports schedule

cavs

Here's a look at this weekend's sports schedule.

in Sports

This week’s top sports shots

AP53093899001_9

A look at some of this week's biggest plays and best moments in sports.

in National

Making headlines this week

AP125285800932_17

A look back at some of this week's biggest headlines and the stories you may have missed.

in National

20 years later: The Oklahoma City bombing

20-overlay5

Sunday marks two decades since the deadliest act of domestic terrorism in American history.

in National

Senator says it’s time to change the face of money

eleanorroosevelt

A campaign to put a female face on the $20 bill is gaining momentum.